Our Story

Our journey began nearly a decade ago, when Stephen and Carlo met in Sicily. Stephen, on holiday on the sun-soaked island, crossed paths with Carlo, who was soon about to embark on his own journey to London. What started as a chance meeting quickly blossomed into a deep friendship, grounded in a shared passion for food. Stephen, a former chef, and Carlo, who grew up surrounded by the art of Sicilian pastry making thanks to his father's work as a top patisserie chef, soon discovered that their love for exceptional ingredients and culinary craftsmanship united them.

Years passed, and Stephen found himself regularly visiting Sicily. During these trips, he couldn't help but notice something missing in the UK: the rich, authentic taste of tomato sauce that he remembered from his time in Italy. Why, he wondered, was the tomato sauce in UK supermarkets so far removed from the fresh, vibrant flavours he experienced in Sicily?

Determined to recreate that taste, Stephen and Carlo teamed up with Salvatore, a local Sicilian farmer and grocer, to craft a tomato sauce like no other. Together, they created a sauce made with 100% ripe Sicilian tomatoes, grown naturally in the island's fertile soil, kissed by the sun and nourished only by the purest water. No preservatives, no sugar, no artificial colourings—just the true essence of Sicily in every jar.

The sauce was an instant hit. But Stephen and Carlo knew this was just the beginning. They wanted to share this extraordinary taste with the world. So, they opened their first deli shop in West Dulwich, where they could bring the best of Italy to the local community. As demand grew, they opened a second store in Herne Hill, and now, we're excited to launch our online shop, bringing the flavours of Italy straight to your doorstep.

Our mission remains clear: to offer the best Italian produce possible. We work tirelessly to source top-quality products made by skilled artisans, from the finest olive oils and balsamic vinegars to the most delicious pasta and specialty foods. Every product we offer is a testament to the tradition, passion, and craftsmanship of Italy.

Thank you for being a part of our journey. We hope to bring a taste of Italy into your home and share the flavours we love with you.